VIDEO: Tolumide - "My Love"

Okay, peeps, this is a video that very unsuspectingly caught many unawares when it premiered on Channel O a while back, in that many may not actually have realized it was...that's right...a gospel video! Without closely paying attention to the words, one could easily have been led to believe it was one of those gazillions of formulaic love jams endlessly streaming on cable TV. Or not. This snazzy vid belongs to Tolumide, a US (specifically Washington DC) based Nigerian-Canadian gospel artist with a more than just savvy mainstream credible appeal, proven in the fact that the video has just bagged a Channel O Music Video Award nomination in the category of Most Gifted R & B Video.

Growing up in Nigeria, Tolumide honed her musical gift as a youngster, but ultimately pursued her education in Graphic Arts. As a student at Toronto’s York University, she found herself chasing her first love and ended up as a member of the multiple award-nominated group “Women Ah Run Tings”. With a focus on dancehall and reggae, the group opened up for artists such as Beenie Man receiving airplay on Much Music, Canada’s #1 Video Music Channel. In 2008, she embarked on a solo career and released an EP entitled "Specialty".

Check out the video and share your thoughts with us!

Directing Credits: Tayo Abereoje